The Value of Inspiration

Since 2003, TPRB Advertising has been providing full service, strategically
focused advertising solutions that increase clients’ visibility and profitability.
With a proven track record among credit unions and financial services
companies, TPRB Advertising offers versatile solutions in print, web,
e-commerce, social media and event marketing.
From brand assessments, web design, TV & radio
and merchandising to direct mails,
annual reports and newsletters,
TRPB Advertising delivers designs
and services that exceed client
benchmarks and elevate brands.

Meet the Principals

Terry Puster, President

With over 35 years in marketing and advertising in the financial services, oil and gas and healthcare industries, Terry understands the importance of brand and strategy. Terry’s career has included Marketing positions at CompuBank, One Valley Bank, Citicorp and Chase-Texas.

His efforts and experience have earned him numerous honors in the advertising field, including many Addy Awards and a CLIO award. An active member of the business community, Terry has served as the President of the Bank Marketing Association – Houston Chapter, and President of the Community Bankers Association Marketing Committee for West Virginia. 

Russell Brightwell, EVP, Creative Director

An award-winning art director and copywriter, Russell developed his expertise in branding, advertising, marketing and design at some of the most prestigious agencies in the world including Saatchi and Saatchi New York and NCI Advertising Worldwide in London. He has helped to develop brands and create advertising for Fortune 100 companies and 4-star eateries alike.

Russell’s work has garnered him wide spread recognition, including Addy Awards, CUES Golden Mirror Awards, and CUNA Diamond Awards.

Russell serves on the Executive Committee of the Board of Directors of the Hermann Park Conservancy, 
a citizens' organization dedicated to the stewardship and improvement of Hermann Park, which celebrates 
its centennial in 2014. 

Our Work
Tells Your Story

Our portfolio illustrates a body of work creatively 
answering a variety of client needs, including
print merchandising, direct mail, web, digital,
and event marketing. Each piece is designed 
to answer a specific client need, with results
as measurable as they are visible.

See the work

Skincare & Beauty

Campaigns

  • The 12th largest bank in the United States, Fifth Third Bank has utilized a variety of print and event marketing campaigns, including in branch merchandise, direct mail campaigns and promotional pieces.

Direct Mail

  • Following a brand assessment, Standard Renewable Energy was re-branded and new print and collateral materials were created carrying the new identity forward.
  • After re-branding, this credit union utilized their new identity in numerous direct mail and promotional campaigns, and in branch collateral.
  • An expanding Continuing Care Retirement Community, Brazos Towers at Bayou Manor received the works, including complete re-branding, website design, numerous direct mail campaigns, print advertising, SEO and various collateral.
  • The 12th largest bank in the United States, Fifth Third Bank has utilized a variety of print and event marketing campaigns, including in branch merchandise, direct mail campaigns and promotional pieces.

In-Branch Merchandise

  • Client Work Description:
    After a brand assessment, HEB Federal Credit Union had their brand redeveloped to create a more distinct identity, which has played out in succeeding direct mail campaigns, promotions, merchandise and digital advertising.
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  • Client Work Description:
    After a brand assessment, HEB Federal Credit Union had their brand redeveloped to create a more distinct identity, which has played out in succeeding direct mail campaigns, promotions, merchandise and digital advertising.
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  • Client Work Description:
    After a brand assessment, HEB Federal Credit Union had their brand redeveloped to create a more distinct identity, which has played out in succeeding direct mail campaigns, promotions, merchandise and digital advertising.
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  • Client Work Description:
    Following new brand development, TPRB Advertising created a new logo, direct mail campaigns and print advertising for CyFair Credit Union.
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  • Client Work Description:
    This Kentucky-based community bank requested a complete brand development and identity that has been used in long-term print advertising and web solutions, in branch merchandise and myriad collateral.
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  • Client Work Description:
    An expanding Continuing Care Retirement Community, Brazos Towers at Bayou Manor received the works, including complete re-branding, website design, numerous direct mail campaigns, print advertising, SEO and various collateral.
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  • Client Work Description:
    The 12th largest bank in the United States, Fifth Third Bank has utilized a variety of print and event marketing campaigns, including in branch merchandise, direct mail campaigns and promotional pieces.
    Body:

    The 12th largest bank in the United States, Fifth Third Bank has utilized a variety of print and event marketing campaigns, including in branch merchandise, direct mail campaigns and promotional pieces.

Branding

Television

Nationwide reach.
Wide ranging business categories.

We provide strategic creative solutions
to a variety of businesses -- from credit unions
to retail energy service providers, from luxury spa products 
to senior living communities – from West Coast to East 
and North to South.

View our client list

Financial Services

While we’ve broadened our client base, financial services advertising and marketing remain at the core of our agency. Our principals and staff share decades of experience marketing for credit unions and community banks that you simply won’t find anywhere else.

Bayou City Capital

Complex Community Credit Union

Cy-Fair Credit Union

Cy-Fair Federal Credit Union

Dupont Legacy Federal Credit Union

First Legacy Federal Credit Union

First Service Federal Credit Union

NuVista Federal Credit Union

Oakland Municipal Credit Union

Ohio University Credit Union

Pacific Oaks Federal Credit Union

PrimeWay Federal Credit Union

Valley Credit Union

Broadway Bank

Eisenhower Bank

Highland Bank

San Antonio National Bank

Traders Bank

Energy

Carrizo Oil and Gas

Chevron

Next Era Energy Services

OMK Tubular

Seismic Energy Products

Standard Renewable Energy

SuperAll Environmental Services, LLC

Technology & Information Management

FTS Solutions

Get Moving Houston 2005 - The Mayor’s Physical Fitness Challenge Memorial Hermann Healthcare System for the Turning Point Group

IHS

Origins Recovery

Simdeck Technology SimHouston and SimChicago

Transportation

Private Jet Solutions

Community

Asia Society of Texas

Cy-Fair Credit Union

Salvation Army – Houston Chapter

The Hermann Park Conservancy

Retail & Hospitality

Dessert Gallery

International Billiards

Local - A Dallas Restaurant

Sign Boarder

The Cultured Cup - Dallas

Professional Services

Alice Cottrell Interior Design

Bryan & Patterson, Certified Public Accountants

Scene One Interiors

Tony Latham, Photographer

Real Estate & Senior Living

Brazos Presbyterian Homes, Inc.

Brazos Towers at Bayou Manor

The Hallmark

The Shops at Legacy - Dallas

Skincare & Beauty

Pevonia

Skindinävia

What can we do
for you?

From five star restaurants in Dallas 
to credit unions in Ohio, TPRB advertising offersa
full array of advertising services that create
brand distinction and visibility. We provide a full line
of service with brand assessment and development 
to increasing awareness with print, TV and radio, 
to understanding your results with both 
qualitative and quantitative research analysis

See our services

Our Services

Brand Assessment

  • Establish Brand Baseline

Brand Workshop

  • Research Analytics
  • Position Statement
  • Brand Essence

Creative Brand Development

  • Name Change
  • Brand Identity
  • Secondary Brand Elements
  • Brand Guideline Manual

Advertising

  • Print
  • Radio/Television
  • Outdoor

Direct Mail

  • Targeted Member & Prospect
  • Onboarding
  • Segmentation Analytics
  • Statement Inserts

Merchandising & Collateral

  • In-Branch Merchandising Systems
  • Promotional Items
  • Brochures
  • Annual Reports
  • Newsletters

Brand Image Research

  • Internal
  • External

Quantitative Research

  • Member Satisfaction
  • Member Loyalty

Qualitative Research – Focus Groups

  • Brand Concept Testing
  • Product Design
  • Member Feedback

Segmentation Analytics

  • MCIF Data Mining
  • Segmentation Modeling

Public Relations

Event Marketing

  • Grand Openings
  • Ribbon Cuttings
  • Community Events
  • Employee Celebrations
  • Merchandising & Promotional Items

Digital

  • Digital Strategy
  • Web Design & Development
  • Ecommerce
  • User Experience
  • Content Strategy
  • PPC
  • SEO
  • Social Media

Bilingual Services

Reach out to us.

It all starts with you. Reach out to us and let us
help you create something that increases your membership,
promotes your products, broadens your customer base
or creates greater brand awareness.

Contact us

We would love to
hear from you.

Terry Puster
President
713.828.1042
tpuster@tprbadvertising.com

Russell Brightwell
EVP / Creative Director
713.828.5217
rbrightwell@tprbadvertising.com

 

Visit us:

3401 Louisiana Street
Suite 100
Houston, Tx 77002

Map to TPRB

What’s been on our mind?

We’ve always got a lot going on, and that includes events,
insights and opinions on our industry and yours. Take a look
inside the mind of TPRB Advertising as we delve through
trends, changes, fads and facts.

Read our mind

TPRB and Hermann Park create event success

Author: 
Amanda Howe

TPRB Advertising President Terry Puster Hermann Park Conservancy Director Doreen Stoller, and Russell Brightwell, EVP

TPRB Advertising was delighted to be part of this month’s Hats in the Park annual charity luncheon at Hermann Park’s Historic Clubhouse. The event was part of a yearlong celebration honoring the park’s centennial.

Award Winning Hermann Park Conservancy Centennial Logo

TPRB Advertising has done extensive work for the Hermann Park Conservancy, including designing event's invitation and program materials, as well as the 2014 Houston Addy Award-winning Centennial logo. Visitors to the park will see plenty signs of celebration as well as TPRB Advertising’s contributions, including in signage along the renovation area and on the famous Hermann Park Train. Work is also highly visible in a number of Houston publications, including Culture Map, Houston Press, and Houston Chronicle Zest.

TPRB sets out to Shape Up Houston.

Author: 
Amanda Howe

TRPB Advertising joined with Houston Mayor Anise Parker, Lan Betsen and the heads of various chambers to introduce Shape Up Houston 1 Million Pound Challenge. The event, which was attended by partnering businesses, such as YMCA, BP Southwest Engery and HEB, unveiled a challenge to Houstonians to lose 1 million pounds collectively in 2014. TPRB Advertising has provided digital assets and website design to help in the effort toward a healthier home city.

Lan Betsen introduces Shape Up Houston

Client Brazos Towers at Bayou Manor Breaks Ground!

Author: 
Amanda Howe

Congratulations to Brazos Towers at Bayou Manor for officially beginning construction on their new tower expansion opening in 2015. TPRB Advertising President Terry Puster and Creative Director Russell Brightwell joined with Brazos Presbyterian Homes CEO Sheryl Callahan at the groundbreaking ceremony for Brazos Towers at Bayou Manor on November 15th.

TPRB and Bayou Manor executives at the ground breaking ceremony for Brazos Towers expansion

The new $70 million expansion of the historic senior living community Bayou Manor has been in development for several years. TPRB Advertising has collaborated throughout that time with the project's marketing team to create awareness of the senior living community's impending transformation. To help Brazos Presbyterian Homes attract future residents for the new tower expansion, the agency provided strategic consultations, re-branding, direct mail campaigns, website redesign, public relations services and numerous collateral executions.

Apple Not Top Global Brand

Author: 
Amanda Howe

The New York Times reported earlier this month that Apple, Inc has surpassed Coca-Cola as the world’s most valuable brand according to a report generated by consulting company Interbrand. This is the first time the soft drink giant has fallen out of the number 1 spot in the report’s 14-year run.

The report estimates Apple’s brand value at $98.3 billion, which is a nearly 30 percent increase from last year. Coke’s brand value rose more modestly at only 2 percent to $79.2 billion. The importance of tech brands was highlighted as Google took the number 2 spot on the list. In fact, six technology companies were in the top ten, including IBM (4), Microsoft (5), Samsung (8) and Intel (9).

So what’s making the value of these brands skyrocket? It’s the way they are not only intricately woven into our daily lives, but that they actively change our daily lives. These brands are the some of the biggest authors of global connectivity. The move to keep people and companies more socially connected is something to which other brands strongly respond. Even in our own industry as we see more and more credit unions develop online and mobile banking innovations to keep their members connected to their services.

“It begs the question of why Apple is the so dominant in a landscape with many other PC products available,” says TPRB Advertising President Terry Puster. “Apple has a unique offer proposition, bringing products to market with added value not offered by their competitors.”

“The financial services industry can do the same through technology, pricing and product design that offers more service value and service delivery. Apple has created their own brand culture; they don’t just talk about value, they offer it. Companies need to deliver value through every touch point have a strong brand culture that distinguishes them from the rest of the crowd. Otherwise, you’re just another PC.” 

Brazos Towers Announces Groundbreaking

Author: 
Amanda Howe

Congratulations to Brazos Towers at Bayou Manor, which has announced its official groundbreaking its & 70 million expansion for November 15th. The Bayou Manor community has been a cornerstone of the senior living in Houston for the last 50 years and has been a TPRB client for the last three years.

The community's expansion will feature the addition of a new, state-of-the-art 14 story, residential tower to the property, underground parking and expanded amenities. The project will also include numerous upgrades and renovations to the existing community, including construction of a new parking area and renovation of the communities healthcare center. The new tower, which opens in 2015, will feature 84 new residences, new indoor pool and fitness amenities, café-style dining venues and a 180-seat event center for the residence. Construction has already started on Bayou Manor's new covered parking area.

Is Your Credit Union Living the Brand?

Author: 
Amanda Howe

The front line of your credit union brand isn’t in brochures or statement inserts. It’s you, and it’s every employee within your organization. “It’s how you and every employee interacts with every member, every day. “Building consistent, lasting, monitored upheld, and delivered brand is the only way you can slice through the din of everyone else’s message and hope to be heard,” says Mark Arnold in a recent issue of Credit Union Times.

As organizations bid for growth under a recovering economy, it’s more important than ever for credit unions to get noticed. Credit Unions whose employees act as brand shepherds, actively guiding their brand through every department (not just marketing and public relations) will see greater success.  It comes from the CEO, board, and leadership team. It has to be ingrained in the culture if it is to be an integrated brand.

Having a culture that lives the brand is not about enforcement and slapping wrists. It’s about creating a sense of pride and accountability, helping every employee and associate to recognize their role in the brand, and to create a team effort to ensure that deliverables are the best they can be. It’s also about a willingness to learn how your credit union is regarded in the community, and a continuing willingness by everyone to rise to a higher standard. There is no louder communication of who you really are as an institution than through the everyday experiences of your members. Ask the question, accept the answer and create the kind of brand that your entire organization gladly lives and breathes. 

Managing Your Online Presence: Monitoring the Conversation

Author: 
Stuart Conway

In order to manage your online presence you first have to monitor it. There are a number of tools to help you do this, most of which are free and easy to use. Whether paid or free, they all provide great insight into the conversations people are having about your brand.

Google Analytics is the first tool you should use. Hopefully analytics are already set up on your site and have been collecting data for some time. If not, now is the time to do this. Google Analytics can provide a wealth of knowledge about your users: where they’re coming from, what content interests them, what sites are referring them, the devices they use, and so much more. Looking at just the referral sites and sources you’ll have a good idea of where your next set of data might come from and where to start your qualitative analysis.

Google Alerts is probably the easiest way to monitor your brand and what comes up when potential customers search for it. This is an essential tool in gathering data for qualitative evaluation. Using specific, relevant keywords you can create alerts that notify you anytime your brand is mentioned online. Depending on which words you select for your alerts you’re able to monitor both positive and negative sentiment. Words like “love,” “hate,” “sucks,” “best,” and any other adjectives attached to your brand or product name will provide results which can then be evaluated and measured for positive/negative sentiment.

Socialmention.com “searches content from across the universe” and measures sentiment, shows sources, and much more. It even returns search results for social media status updates. 

Reputation.comThis is a paid service that does basically all that the above tools do and then some by helping you suppress bad content and negative search results. The down side of this suppression is that, as with any relationship, when problems arise between your brand and your customer in the digital space you should tackle them head-on and solve the problem, not suppress it. That being said, sometimes you just don’t have that option. For those times, Reputation.com can come in handy.

Now that you know how to monitor the conversations about your brand you can move on to managing them.  

BRAND NEW HYBRID WANTED

Author: 
Russell Brightwell

Do you have terrific project management skills and a nearly scientific attention to detail? Do you also possess a love of language and the ability to translate strategy into inspiring creative?

TPRB Advertising is looking for Junior Account Manager/Copywriter to handle various projects from our growing roster of national clients in a variety of areas including financial services, marine logistics, real estate and retail energy delivery among others.

Your duties in your role as an account manager would include direct client contact; becoming familiar with the nature of clients' products, business culture and competition; regular meetings, emails and phone calls with clients; and project management from job inception to final delivery.

In your role as a copywriter, your duties would include ascertaining client requirements and product background; brainstorming ideas and concepts; working with your art director creative partner; writing clear, persuasive, original copy; and proofing all work for absolute accuracy.

Experience

  • Bachelor's Degree Advertising, Communications, Marketing, Writing/Literature or similar
  • Some experience in Advertising or Marketing, especially in an agency setting a plus

“What’s Your Plan,” Asks David Ratchford, Senior Living Expert

Author: 
Amanda Howe

A veteran in the senior living consultancy industry, David Ratchford knows a thing or two about planning. This was the topic of his special presentation on March 13th as he engaged dozens of Houston area seniors in asking them what they really planned to do for retirement. The presentation was hosted by TRPB client Brazos Towers at Bayou Manor, a senior living community with a 50-year history of service to Houston seniors, which is embarking on a $70 million expansion. TPRB has worked with Brazos Presbyterian Homes, the parent company, which operates the communities of Brazos Towers at Bayou Manor and The Hallmark, for nearly three years.

Senior Planning Presentation

“David is extremely effective in speaking to seniors about topics that are not always comfortable for seniors, ‘What are your long term plans for your retirement, your lifestyle and your health?’ He puts the crowd at ease and gives them a healthy space to start answering questions about what they want, what they fear, and how they really view the next 10-25 years of their life,” says TPRB Advertising EVP Russell Brightwell. These are critical questions for seniors, and helping them plan now spares them from having to make crisis-based decisions later that may not align with their real wants. It was a privilege to attend his presentation.”

Houston Livestock Show and Rodeo Cook-off

Author: 
Amanda Howe

TPRB Event Team - Houston Rodeo Sponsor

TPRB Advertising had a great time this year at the Houston Livestock Show and Rodeo Cook-Off in February. We were proud to sponsor a tent for Houston Country Western radio station 100.3 - The Bull, which featured delicious barbeque fare and great music for the Rodeo crowd. “The Bull is a great station and a strong voice in the Houston Community,” says Terry Puster, President of TPRB Advertising. “They made for a natural partnership in leveraging visibility and community engagement, and they know how to throw a real Texas event.”

Terry Puter Houston Rodeo Sponsor

Fifth Third Bank Kicks off Community Event Series

Author: 
Amanda Howe

TPRB Advertising joined forces with Fifth Third Bank to host a series of successful community appreciation celebration events. The series kicked off this past February at branches in Fort Myers Florida, and featuring numerous event elements from a live DJ balloon artists and face painters, to mascots, cash grab booths and prize giveaways.

The events drew several hundred people apiece to the branch and created a successful sales environment, where the branch staff was able to connect with their neighbors, discuss their needs and form profitable new relationships and push product to a receptive market. The event series will last throughout 2013 and will include many variations, evolving with the needs and tastes of different communities throughout Florida, Mid South and Midwest regions where events will be held.

OMK’s New Houston Pipe Plant Grand Opening

Author: 
Amanda Howe

OMK Houston Plant Opening

Houston has long been recognized as a center for the oil and gas industry, and now Russia’s second largest pipe producer has set up shop in the Bayou City. United Metallurgical Company (OMK in Russian), celebrated their new plant’s grand opening in late February, an event in which TPRB Advertising gave support through public relations and media coordination, facilitating the coverage of a number of national and local media outlets. TPRB Advertising President Terry Puster was on hand for the event.

“This was a major event in the oil and gas industry and we were excited to see a major turnout,” said Terry. “The turnout included a majority of local trade publications as well as major national trades from New York. This is just the beginning of the attention OMK will draw from the business community both in Houston and around the country.”

The OMK Tube pipe mill was completed in a record 9 months and is forecasted to reach its full capacity by July 2013.

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